??Online video is a wildly growing industry. We have analyzed the market, leveraging a recent consumer survey along with several datasets to provide an in-depth discussion of the issues, and we analyzed the scenarios that will drive the business models forward.
??Primarily, we provide a forecast for broadband penetration and growth in online video viewers. By 2012, for instance, forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video—this is up from an estimated 77.8% of broadband users in 2008 watching online video.
??Broadband is perhaps the greatest predictor of online video growth and expansion. This forecast, the foundation of which is based on primary research, shows the development and maturation of the online video market.
??What is now seen as a predominantly younger pastime will spread to encompass a wider group of people, in part due to the aging of current online video viewers but also as a result of word of mouth, spread of services, growth of in-home networks, and support within the consumer electronic device markets.
??By 2012, we anticipate the online video market to eclipse US$ 4.5 billion, growing from US$ 1.2 billion (CAGR of 39%) in 2007.

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