Research Report On Investment Opportunities of Mobile-internet Application Industry-预售付费报告-3SEE网

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Research Report On Investment Opportunities of Mobile-internet Application Industry

Published Time：2008?12?

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Report's Content

??Content: 
??1. Abstract 1 
??1.1. Backgroud 1 
??1.2. Research framework 1 
??1.3. 3-info抯 view 2 
??1.3.1. Main findings 2 
??1.3.2. Investment recommendations 3 
??2. Development trend and main applications of mobile-internet 7 
??2.1. Overseas development of mobile-internet 7 
??2.1.1. Status quo of South Korean mobile-internet development 7 
??2.1.2. Status quo of Japanese mobile-internet development 11 
??2.2. Development trend of Internet and Mobile telecommunications 17 
??2.2.1. Development status quo and trend of Internet 17 
??2.2.2. Development status quo and trend of mobile-internet 21 
??2.3. Three stages of mobile-internet development 24 
??2.4. Main applications of mobile-internet 25 
??2.4.1. Main applications of mobile-internent in the future 25 
??2.4.2. Prospects analysis of main applications in mobile-internet 26 
??2.5. Analysis methods of investment opportunity 27 
??2.5.1. Analysis framework 27 
??2.5.2. Research analysis methods 28 
??3. Mobile-internet portal-type investment opportunity analysis 33 
??3.1. Mobile-internet portal development trend 33 
??3.1.1. Mobile-internet portal development status quo 33 
??3.1.2. Mobile-internet portal development trend 34 
??3.2. Business model analysis 39 
??3.2.1. Business model 39 
??3.2.2. Main participants analysis 40 
??3.3. Industry development space and investment potential analysis 44 
??3.4. Investment proposals 45 
??4. Mobile music investment opportunity analysis 46 
??4.1. Mobile music development trend 46 
??4.1.1. Development status quo of overseas mobile music 46 
??4.1.2. Mobile music development trend 47 
??4.2. Business model analysis 50 
??4.2.1. Business model 50 
??4.2.2. Main participants analysis 51 
??4.2.3. Operation key points 52 
??4.3. Industry development space and investment potential analysis 53 
??4.4. Investment proposals 53 
??5. Mobile gaming investment opportunity analysis 55 
??5.1. Mobile gaming development trend 55 
??5.1.1. Classification and status quo of mobile gaming 55 
??5.1.2. Development status quo and trend of Online game 55 
??5.1.3. Usage feature of mobile gaming targeted users 56 
??5.2. Business model analysis 58 
??5.2.1. Business model 58 
??5.2.2. Main participants 60 
??5.2.3. Operation key points 63 
??5.3. Industry development space and investment potential analysis 64 
??5.4. Investment proposals 66 
??6. Mobile animation investment opportunity analysis 67 
??6.1. Mobile animation development trend 67 
??6.1.1. Development status quo of overseas mobile animation 67 
??6.1.2. Mobile animation development status quo in China 68 
??6.1.3. Policy support: benefical 70 
??6.2. Business model analysis 71 
??6.2.1. Business model 71 
??6.2.2. Main participants 72 
??6.2.3. Operation key points 73 
??6.3. Industry development space and investment potential analysis 74 
??6.4. Investment proposals 75 
??7. Mobile e-books investment opportunity analysis 76 
??7.1. Mobile e-books development trend 76 
??7.1.1. Main types and format of mobile e-books 76 
??7.1.2. Main features of mobile e-books 79 
??7.1.3. Development status quo of e-books market 79 
??7.1.4. Development status quo of overseas mobile e-books 82 
??7.1.5. Problems in Chinese e-books market 84 
??7.2. Business model analysis 85 
??7.2.1. Industry chain constitution 85 
??7.2.2. Profit model 86 
??7.2.3. Main participants analysis 87 
??7.3. Industry development space and investment potential analysis 89 
??7.3.1. Market development status 89 
??7.3.2. Mobile e-books industry development space and investment potential 90 
??7.4. Investment proposals 91 
??8. Mobile streaming media investment opportunity analysis 92 
??8.1. Development trend of mobile streaming media 92 
??8.1.1. Main applications of mobile streaming media 92 
??8.1.2. Technical features of mobile streaming media 93 
??8.1.3. Development status of overseas mobile streaming media 93 
??8.1.4. Development trend of mobile streaming media 95 
??8.2. Business model analysis 96 
??8.2.1. Business model 96 
??8.2.2. Main participants analysis 98 
??8.3. Industry development space and investment potential analysis 100 
??8.4. Investment proposals 100 
??9. Mobile e-commerce investment opportunity analysis 102 
??9.1. Development trend of mobile e-commerce 102 
??9.1.1. Main applications of mobile e-commerce 102 
??9.1.2. Features of mobile e-commerce103 
??9.1.3. Development status quo of Internet e-commerce 103 
??9.1.4. Development status of overseas mobile e-commerce 106 
??9.1.5. Development trend of mobile e-commerce 107 
??9.2. Business model analysis 108 
??9.2.1. Business model 108 
??9.2.2. Main participants analysis 110 
??9.3. Industry development space and investment potential analysis 111 
??9.4. Investment proposals 113 
??10. Location services investment opportunity analysis 114 
??10.1. Development trend of location services 114 
??10.1.1. Applications classification of location services 114 
??10.1.2. Location services targeted users analysis 114 
??10.1.3. Development status quo of overseas location services 116 
??10.1.4. Development trend of location services 117 
??10.2. Business model analysis 118 
??10.2.1. Industry chain constitution 118 
??10.2.2. Profit model?Business model 119 
??10.2.3. Main participants analysis 120 
??10.3. Industry development space and investment potential analysis 122 
??10.3.1. Investment status quo of location services 122 
??10.3.2. Industry development space and investment potential analysis 123 
??10.4. Investment proposals 124 
??11. Community investment opportunity analysis 125 
??11.1. Development trend of wireless community 125 
??11.1.1. Classification of community applicaitons 125 
??11.1.2. Development analysis of Internent community 126 
??11.1.3. Development trend of wireless community 128 
??11.2. Business model analysis 130 
??11.2.1. Business model 130 
??11.2.2. Main participants analysis 132 
??11.3. Industry development space and investment potential analysis 134 
??11.3.1. Investment status quo 134 
??11.3.2. Industry development space and investment potential 135 
??11.4. Investment proposals 135 
??12. Communications investment opportunity analysis 137 
??12.1. Applications development trend 137 
??12.1.1. Main applications in communicaitons 137 
??12.1.2. User acceptance degree of e-mail and instant messenger 137 
??12.1.3. Development trend of communications applications 139 
??12.2. Business model analysis 141 
??12.2.1. Business model 141 
??12.2.2. Main participants analysis 143 
??12.3. Industry development space and investment potential analysis 144 
??12.4. Investment proposals 145 
??13. Wireless advertisment investment opportunity analysis 146 
??13.1. Wireless advertisment development trend 146 
??13.1.1. Wirelss advertisment categories 146 
??13.1.2. Features of wireless advertismnt 147 
??13.1.3. Development status quo of overseas wirelss advertisment 147 
??13.1.4. Development trend of wireless advertisment 148 
??13.2. Business model analysis 149 
??13.2.1. Industry chain constitution 149 
??13.2.2. Business model?Profit model 150 
??13.2.3. Main participants analysis 153 
??13.2.4. Wireless advertisment model comparison 161 
??13.3. Industry development space and investment potential analysis 162 
??13.4. Investment proposals 163 
??14. Mobile security investment opportunity analysis 165 
??14.1. Mobile security development trend 165 
??14.1.1. Information filtering 166 
??14.1.2. Personal informaiton protection 166 
??14.1.3. Mobile antivirus 167 
??14.2. Mobile security main participants analysis 170 
??14.2.1. Industry chain analysis 170 
??14.2.2. Main participants analysis 172 
??14.3. Mobile security investment status quo 175 
??14.4. Investment proposals in the field of mobile security 176 
??• Services in 3-info 177 
?? Services in 3-info 177 
?? Brief introducation of 3-info 181 
?? 
??Tables and figures ?103? 
??Table Mobile-internet applications investment prospects in the next few years 3 
??Table 2 1　Mobile-internet business types and content list of KTF 9 
??Table 2 2　Service types and content list of FOMA 12 
??Table 2 3　3G Service types and content list of KDDI 13 
??Figure2 1?Japanese mobile-internet market revenue constitution in 2007 13 
??Figure2 2 Growth status of Chinese Internet users 17 
??Figure2 3 Growth status of Chinese Internet users penetration rate 18 
??Table 2 4　Utilization and user scale of network applications 19 
??Figure2 4?The next development stage of Internet is mobile-internet 20 
??Figure2 5　2008-2010 Chinese mobile phone users forecast 21 
??Figure2 6?Three development stages of mobile telecommunications 22 
??Figure2 7?Three development stages of mobile-internet 24 
??Table 2 5　Investment prospacts analysis of mobile-internent applications in the next few years 26 
??Figure2 8?Investment opportunity analysis framework 27 
??Figure2 9?The source and collection methods of data and information 28 
??Figure2 10?Analysis methods of data and information 29 
??Figure2 11?Prospacts method of the user scale 30 
??Figure2 12?Prospacts method of revenue 31 
??Figure3 1?Top ten enterprises web site traffic proportion 34 
??Figure3 2?Shaft structure of mobile-internet portal 34 
??Figure3 3?Users browsing habits in mobile-internet portal 36 
??Figure3 4?Market share distribution of mobile-internet portal: the strong survive 37 
??Figure3 5?Market share distribution of mobile-internet search engine portal 37 
??Figure3 6?Business model of mobile-internet portal 39 
??Table 3 1　Operation status and case analysis of mobile-internet main integrated portal 40 
??Table 3 2　Operation status and case analysis of mobile internet main search engine portal 42 
??Figure3 7　User scale prospact of mobile-internet in 2008-2010 44 
??Table 4 1　Utilization of online music in China 47 
??Figure4 1 Mobile music industry eco-map 50 
??Table 4 2　Main enterprise operation status and case analysis of mobile music 51 
??Figure4 2　Market scale prospact of mobile music in 2009-2011 53 
??Table 5 1　Utilization and changing status of online games 55 
??Figure5 1　Times spend on role-playing every week 56 
??Table 5 2　Average time spend on role-playing every week 56 
??Figure5 2　Mobile games users experience impact factors 57 
??Table 5 3　Main enterprise operation status and case anlysis of mobile games 60 
??Figure5 3　Market scale prospact of mobile games in 2008-2010 64 
??Figure5 4　Market scale prospcat of mobile online games in 2008-2010 65 
??Table 6 1　Chinese population age distribution structure 69 
??Figure6 1　Mobile animation industry chain constitution 71 
??Table 6 2　Main participants operation status and investment analysis of mobile animation 72 
??Figure6 2　Market scale prospact of mobile animation in 2009-2011 74 
??Table 7 1　Main e-books sales in 2007 80 
??Table 7 2　E-books reading terminal classify by types 81 
??Figure7 1?Industry chain constitution of mobile e-books 85 
??Table 7 3　Operation status and analysis of mobile e-books 87 
??Figure7 2?Development status and trend of Chinese e-books markets 89 
??Figure7 3?Development status and trend of Mobile e-books mall of China Mobile 90 
??Figure7 4　Mobile e-books market scale prospact in 2009-2011 90 
??Figure8 1?Mobile video services market segmentation 92 
??Table 8 1　Main participant抯 operation status and investment analysis of mobile animation 93 
??Figure8 2?Market development process of global mobile streaming media 95 
??Figure8 3?Development trend of mobile streaming media 95 
??Figure8 4?Mobile operators guided mobile TV industry chain 97 
??Figure8 5?Traditional broadcast television netwokr provider and ISP guided TV industry chains 97 
??Table 8 2　Operation status and case analysis of mobile streaming media provider 98 
??Figure8 6　Market scale prospact of mobile TV in 2009-2011 100 
??Table 9 1 Utilization of Internet applications 104 
??Table 9 2　Utilization and changing status of Internet e-shopping 105 
??Table 9 3　Changes in the usage of on-line payment 106 
??Figure9 1?Location of e-commerce in the future mobile-internet applications 107 
??Figure 9 1　Mobile e-commerce industry eco-map 108 
??Table 9 4　Operation status and case analysis of mobile e-commerce 110 
??Figure 9 2　User scale prospact on mobile e-commerce in 2008-2010 111 
??Figure 9 3　Transaction volume prospact of mobile e-commerce in 2009-2011 112 
??Figure 9 4　Incomes prospact of mobile e-commerce in 2009-2011 112 
??Table 10 1 Main application field of LBS 114 
??Table 10 2　Chinese population age distribution structure 115 
??Figure10 1?Location services market scale stages analysis 117 
??Figure10 2?Mobile location industry chain constitution diagram 118 
??Table 10 3　Operation status and case analysis of location services provider 120 
??Table 10 4　Investment status quo of location services 123 
??Figure10 3　Market scale prospact of location services in 2009-2011 124 
??Table 2-1Forms and features of community applications 125 
??Table 11 1　Utilization status of virtue community corresponding network applications 126 
??Figure11 1?Market scale of Chinese Blog market 127 
??Figure11 2?Registration scale of active Internet Bloger in each year 127 
??Figure11 3?Mobile Blog can combine many communicaiton business applications 129 
??Figure11 4?Industry chain constitution of wireless community 131 
??Table 11 2　Operation status and case analysis of virtue community provider 132 
??Figure11 5　Market scale prospact of wireless community in 2009-2011 135 
??Table 12 1　Utilization and user scace of network applications 137 
??Table 12 2　Utilization and changing status of e-mail 138 
??Table 12 3　Utilization and changing status of instant message 139 
??Figure12 1?Mobile instant message industry chain constitution 142 
??Table 12 4　Operation status and case analysis of communicaiton enterprise 143 
??Figure12 2　Market scale prospact of mobile instant message and mobile phone e-mail 2009-2011 144 
??Table 13 1　Types of wireless advertisement 146 
??Figure13 1?Development trend of wireless advertisment operation model 148 
??Figure13 2?Wireless advertisment industry chain 149 
??Table 13 2　Wireless advertisment industry chain labor division 150 
??Table 13 3　Profile of China Mobile wireless advertisment 154 
??Table 13 4　Profile of China Unicom wireless advertisment 156 
??Table 13 5　Advertising agencies of China Unicom mobile phone 156s 
??Table 13 6　Profile of 3G portal wireless advertisment 157 
??Table 13 7　Operation status and investment status analysis of wireless advertising agencies 158 
??Table 13 8　Wireless advertising agencies horizontal comparison 161 
??Figure13 3?Market scale of wireless advertisment 163 
??Table 14 1　Classification of mobile security 165 
??Figure14 1　The user number of smartphone in Chinese market in 2006-2010 167 
??Figure14 2　Growth trend of mobile virus 169 
??Figure14 3　Industry chain of mobile security 170 
??Table 14 2　Main participant operation status and investment analysis of mobile security 172 
??

Report's synopsis
?? ??Research Abstract? ??With the rapid development of mobile telecommunication technology and futher development of Internet, the integration of mobile telecommunication and Internet has become the trend of the times. With the restructuring of the telecommunication operators and the forthcoming issuance of 3G licenses, mobile-internet will developed rapidly and users will enjoy 搖biquitous� information service through a wide range of mobile-internet applications, which also brings opportunities to mobile value-added businesses. Referring to the development experience of foreign operators, overseas mobile-internet has been rapidly developed. In 2007, the Japanese wireless value-added service market has exceeded 100 billions U.S. dollars, corresponding to only 8.73 million mobile users. At the same time, by the end of 2007, china抯 mobile users has reached 600 millions, Internet users reached 253 millions, and the mobile-internet market has a great potential development space. The wireless content services (primarily entertainment-based) and e-commerce is the main event. And the main event of the wireless content services contain music, game, e-books, and advertisment etc., and mobile e-commerce plays the most import part of the wireless value-added services and accounted for 63% of the market share. ??Mobile-internet, as a new emerging industry, means that the potential huge investment opportunities. Among them, the mobile e-commerce, mobile music, mobile games, mobile e-books, mobile animation will be the biggest potential growth applications over the next few years. ??At present, some venture capitalists have started up. In the past two years, IDG, LianChuangCeYuan Venture Capital Firms etc. have entered the mobile-application industry. In China, investment in this field has finished over 50 cases. However, seen from the investment aspect and the combination of market and domestic policy, as well as the market regulations, mobile gaming, location services and e-commerce will be the highest value of investment applications in the future, followed by wireless community, mobile e-books, mobile security products and wireless advertising. ?? ??Research Framework? ??Our research philosophy is: 揷onsulting-oriented research敆mode of consulting project based 搒ystematic thinking� and 搇ocalizaiton operation�. We have an in-depth study and discussion, perfectly combine the research results with the actual operation, and achieve 揳 high degree� and 搈eaningful� result. ??Research on several key aspects: ??The development trend of the overseas mobile-internet ??The market demand analysis of domestic market ??The characteristics of mobile-internet applications ??Based on these basic researches, clear: ??The development trend of the mobile-internet and major applications ??Investment opportunities analysis of main applications ??Figure?Mobile-internet application industry investment opportunities research framework ?? ??Source?3-info ??3-info based on in-depth comprehension konwledge in the field of TMT, comprehensively and accurately grasped the development trend and main applications of the mobile-internet, and deeply analized the investment opportunities of the main applications of the mobile-internet, we provide you a strong basis for your own estimation. ??In you are interested, you can visit our Web site at www.3-info.com.cn or contact us directly to find more informaiton on other reports. ??

Related links
◆ Frost & Sullivan Awards for World Digital Broadcast and Cinematography Cameras Market [ 2009-04-07 ] ◆ Asia Pacific Network Security Market Q2 2007 [ 2009-04-07 ] ◆ Africa's Mobile Internet Markets: Demand Analysis [ 2009-04-07 ] ◆ World Enterprise Videoconferencing Endpoints Market [ 2009-04-07 ] ◆ Frost & Sullivan Awards for North American Contact Center Outsourcing Markets [ 2009-04-07 ] ◆ South African Mobile Content Markets [ 2009-04-07 ] ◆ Speech Analytics in Contact Centers - Market Insight [ 2009-04-07 ]

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