10?25?

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???1.1??????????1.2 ???????1.3 ????
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???2.1 ??????????2.1 ??????????
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???3.1 ???????????

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???1.1??????????????1.2???
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???1.1????????????? 1.2???
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???1.1 ?????????????1.2???

10?26?

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?1.1 ???????????????
?1.2 ??????????????????
?1.3 ??????
?1.4 ??????????????????
?1.5 ???????????
?1.6 ??????????????
?1.7 ?????????????????
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?2.1 ???????
?2.2 ?????????????
?2.3 ?????????????????
?2.4 ????

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?4.1 ???????????4.2 ?IT?????????????

10?27?

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?•????????????
?•???????????
?•???????????????????
?•????????????
?•?????
?•???????????????

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?•?????????Demand and price elasticity?
?•???????Cost and profit?
?•?????Revenue?

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?•?????????PSM?
?•?GG????GG??GG and Extended GG?
?•?????????????BPTO?
?•????????Introduction to Conjoint Analysis?

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?•?????